12 NOVEMBER 2026 | WORLD HORTI CENTER

Meet RoT STUDIO at XR meets Horticulture

We are joining the XR sessions of Event Data Infrastructuur Glastuinbouw at World Horti Center. Discover Greenhouse VR Risk Hunt Training and see how your greenhouse teams can spot risks before incidents happen.

Thursday, 12 November 2026 World Horti Center, Naaldwijk NXTGEN Hightech Agrifood

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Event at a glance

Event Data Infrastructuur Glastuinbouw

A one-day programme on data, digital infrastructure and XR in greenhouse horticulture, organised by NXTGEN Hightech Agrifood.

DateThursday
12 November 2026
Where to find usWorld Horti CenterEuropa 1, 2672 ZX Naaldwijk, The Netherlands
OrganiserNXTGEN Hightech AgrifoodMorning at TomatoWorld, afternoon at World Horti Center
Meet our teamBook a meeting with usPlan a conversation with our team at World Horti Center

For the full programme and event registration, visit the official event page: World Horti Center event page

Programme

From Greenhouse Data to XR in Practice

The day shows how data, digital infrastructure and XR applications help you develop, test and improve innovations in practice, spot promising applications and find the right people to talk to.

Morning | TomatoWorld

Where Crop Data Is Generated

See where crop data is created in the greenhouse and choose two sessions.

  • Real-time crop information
  • Cyber resilience
  • Plant data
  • Digital twins
  • Sensor data reduction
  • Location of data sources
Meet RoT STUDIO Afternoon | World Horti Center

XR meets Horticulture

Explore how Extended Reality supports greenhouse horticulture. This is where you will find our team.

  • Data visualisation in the greenhouse
  • Task support
  • Remote maintenance
  • Training
  • Remote expertise
What we bring to the event

Greenhouse VR Risk Hunt Training

Greenhouse VR Risk Hunt Training puts your team inside a realistic greenhouse and challenges them to look closer. By exploring the environment, identifying unsafe situations and reflecting on safer choices, your team can practise hazard recognition without facing real-world danger.

  • Learn by doingImprove knowledge retention through hands-on, scenario-based training.
  • Spot what routine hidesImprove hazard recognition for unsafe conditions that become normalised in daily crop work.
  • Practise safelyEncounter potential hazards in VR, without exposure to chemicals or machinery.
  • Build shared awarenessStrengthen safety communication and team decision-making through realistic scenarios.
  • Make learning repeatableStandardise onboarding and safety refreshers for every new and seasonal employee.

Risks Your Team Will Hunt

Each scenario hides everyday greenhouse hazards that are easy to overlook during routine tasks.

Wet floors
Electrical
Chemicals
Machinery
PPE
Exits
Ideal for new hires and seasonal greenhouse teams: introduce common hazards before the first day on the floor and refresh awareness throughout the season.
Meet our team

Who You Will Meet at World Horti Center

Stop by during the XR sessions to talk about VR safety training for your greenhouse teams, or reach out beforehand to plan a meeting.

Swipe to meet the team

Burak S. Pekcan, Founder of RoT STUDIO

Burak S. Pekcan

Founder

Burak founded RoT STUDIO as the VR/XR training arm of the infoTRON group, which has worked in industrial 3D technology since 1994.

Cem Pekcan
Cem Pekcan

Business Development Representative

Cem works with organisations across Europe from our Eindhoven office. Talk to him about bringing Greenhouse VR Risk Hunt Training to your teams.

Plan your visit

Book a Meeting with Our Team at World Horti Center

Attending the event? Let us know you are coming and we will set aside time to show you how Greenhouse VR Risk Hunt Training can fit into your safety onboarding.

Location

Find Us at World Horti Center

World Horti CenterEuropa 1, 2672 ZX Naaldwijk
The Netherlands
Thursday, 12 November 2026Afternoon XR sessions at World Horti Center
Cem Pekcan
Cem Pekcan

Business Development Representative

Hello, I am Cem! I work as the Business Development Representative at RoT STUDIO. You can contact me using the information below if you have any questions or want to work with us!

LinkedIn
Phone

Book a Meeting with Us at XR meets Horticulture

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